SEO AT CLARET TELA!
One of the most crucial facets of digital marketing is SEO because it enables companies to be found online and expand their reach. Without SEO, websites and online businesses risk becoming unnoticeable to potential clients, losing out on important chances to turn visitors into paying customers.
Why SEO is important
Your sites SEO is what allows you to appear in the organic search results of your customer's browser. With up to 80% of users only using the organic search shown by their browser makes this one of the most important aspects of your website.
Backlinking
Backlinks are an essential part of increasing your ranking in Google. Backlinks are when an external domain that links back to your domain. It is essential that these are not low quality backlinks as that can have an adverse affect on your organic rankings. These can be obtained in a few different ways, with our favourite being free value content, that are irresistible to not be linked to. We also scan Google for potential backlink opportunities, such as broken links.
Increase Rankings
We will not only target search terms that are already ranking by optimising existing content, but we will also create new content to target search terms that we feel will generate value for your business and increase your organic reach.
SEO maintenance
As the internet is forever evolving it requires eyes on it is 24/7. We keep up with the latest trends and keywords that are relevant to your target market to ensure no opportunity is missed.
Paid Advertisement
With SEO, we will get you a few small wins which will increase your overall traffic, however, if fast results is what you need then coupling our SEO strategy with some optimised paid advertisement can be killer in increasing your website traffic.
FREE consultation
Unsure if we are the right fit? Contact us and receive a FREE consultation. We will discuss your target market and industry to see how we can help. You have nothing to lose!
WHAT
WE
DO!
DISCOVERY
It all starts with SEO discovery when it comes to SEO. We will research the trends and search patterns of your target market, along with identifying your largest competitors to see what is working for them.
SEO AUDIT
Scanning over sites is second nature for us, so we will quickly identify areas of improvement that give you those quick wins. We will also seat you on our SEO software which will take a deep dive into your website to identify issues that aren't as noticeable to the human eye. This software will also give us all your current rankings for individual keywords and how you stack up against your competitors.
SEO STRATEGY
We will put together a plan to make sure you rank for not only new keywords but also rank higher than your competitors in the keywords you currently rank for. This strategy will involve: creating new content, improving website structure, website schema mark ups, website optimisation, backlink building and more!
EXECUTION
Where we put our plan into action. We will also give you the keys to SEO success letting you in on our secrets allowing you to take charge on certain aspects of your SEO.
SEO MANAGEMENT
These initial changes will get you some small wins when it comes to showing in Google's search results. However, the real results come further down the line where we build on from our initial strategy.
SEO RESULTS
Below is a graph pulled from one of our clients Google search consoles since we started working with them. The site was averaging 15-23 organic clicks per day. This was a great starting point for us to work with. Through a comprehensive strategy, we were able to almost triple the number of clicks per day within the first 12 months. If you are still sceptical we can put you in contact with this client on request. The next 12 months is when things really got interesting, as we were able to triple the traffic again with the best day coming in the Christmas period resulting in 321 organic clicks! When we talk numbers and traffic, our clients privacy is at the forefront, this is why we haven’t named this specific client. However, the director has agreed to be a reference for us at Claret Tela, and he is more than happy to provide you with information about working with us on request.
GETTING NEWMARKET PAINT COMPANY RANKING ON GOOGLE
We are proud to have helped Newmarket Paint Company achieve a quick small win on Google, by improving a few areas on their site and in their content to help them rank for the search term “squash court paint”. This is a highly competitive search term and with some changes to their site we managed to get them showing between 4th and 5th on Google for the search term they wanted to rank for, which was an improvement from the bottom of the 2nd page of Google. They have gained lots of new customers for squash court paint from this recent exposure.
We have also targeted a wide variety of terms for local SEO as well, so if someone is working within the area and searches for products in Newmarket that they stock, they will show up. Some of these searches can be seen from the screenshots below.
We are now developing a more comprehensive SEO strategy to take their online presence to the next level.
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Do you have a project that you would like us to be a part of?
We like to think of ourselves as the full package when it comes to your digital needs. Drop us a message and find out!
We are known as Claret Tela and are located in Newmarket, Suffolk
